Recorded LIVE from a multi-day vendor event, leaders and essential oil educators Dory Doyle and Beth Carter discuss their approach to successful vendor events.
CORRECTION: In this podcast, we incorrectly mentioned how you can access all of our show notes and episodes. The actual address is http://onebreathatathyme.com/obaat-podcast/
Included in the show notes:
- images from various vendor events
- list of reminders for events
- links to free resources for your next event
- links to where you can purchase several items that we used (may contain affiliate links)
Images from Vendor Events
The following images have been from various vendor events that we have done in the past. We always make sure to have various levels and the PSK in the left side (as eye level as possible), since that is the "main event."
Garden Shop & Greenhouse Event
I can't tell you how many people have loved our ladder stand. It was made by a local mama entrepreneur (Handcrafted by Harding), and it has been our centerpiece for several events. Having the various levels allows the eye to easily travel from one area to another.
This is the setup where we recorded our audio that you can hear from this podcast.
This is the information table where we kept overflow of items that we needed to have but didn't fit the aesthetic of the tall shelf.
This was our most recent event. It was a 3 day home show where we had a 8x10 booth and designed it to feel like a home. It was modeled after the feeling that I got from the Young Living Product Expo at the Conventions.
Flooring: Snap Together Foam Exercise Mats
Shelving, Tables, Essential Oil Racks, iPad/Book holders: Handcrafted by Harding
Banners were all created by me. I cannot share the files because of the license agreement from several of the components that I used to make them. Printed via VistaPrint.
Free resources and banners can be printed from the Oil Posse website
In order to select the best oils, I asked my team members which oils they loved that were outside the PSK. These are what they came up with!
A little lavender...
Body & Fitness Supplements:
Kids (the Dino Diffuser was a huge draw for people):
The beauty and Savvy Minerals setup, made to look like a woman's vanity, complete with diffuser jewelry.
The Toxin-Free setup that we have created to correspond to our brochures:
The Home Show's Tiny House
At the Richmond Home Show, there was a setup of 3 tiny houses. On our move-in date, I asked if I could set up a diffuser, and they responded positively. We actually had a new member sign up because of this setup. We ran Tangerine in the diffuser as it was a small space and we wanted it to be welcoming yet allowed creativity in imagining possibilities.
Holistic Vendor Event
This area was set up at a woman's home who only had holistic vendors. I was able to utilize the space with 2 tables and various vignettes:
- Around the Home
- Health & Wellness
- Mind & Body
- Pre-made collection
This was another in-home event, where I had a small area to set up my table. This was before I learned the PSK-on-the-left-side trick. Still, I was able to cover a lot in that space. I was also able to have height because of boxes underneath the tablecloth. The benefits of doing it this way is because the eye isn't distracted with the boxes and instead just looks at the products.
Black Friday Shopping Event
This was an event at the home of a friend who sells from a clothing brand. She was hosting this Black Friday pop-up shopping event, and I asked if I could set up a table. I was in the back room across from someone who sold cosmetics. It was just the 3 of us that day. Let's just say that I had 4 new members from that event, all of them are now on ER, and 2 of them are working the business side of Young Living. Moral of the story: take advantage of Black Friday.
Shopping for a Cause
This was a table set-up at a local foundation. While I didn't have any new members from the event, I was able to make many great connections and focus on educating one of my newer members (who had a table set up next to me).
The following event was at a winery (owned by a team member). We had a smelling station with several oils that we also had listed for sale. And this is something that I will warn you never to do: don't sell individual oil bottles if you are working to build a team and members with residual income. We are a membership-based company, and when we sell just individual products, we don't allow people to see the value in that membership. They will purchase one thing and then never be seen again. That happened for us at this event!
Outdoor Summer Event
This was an interesting event because we were located outside and I didn't have a tent. Thank goodness for a team member who lived close by and was able to purchase one and bring it to give us some shade. Because it was hot!
I made the most of the event, however, because I offered many people my trick of peppermint in the hands and then dipping your ears down to oil. Within minutes, you feel a wonderful cooling of your body (all through your ears)!
While I didn't have any new members from that event, I made some great contacts, and one of my contacts became a member just a month later. Follow-up is key!
- Focus on the PSK.
- Don't try to sell other products. It dilutes your message of the importance of membership. There are a few builders who have been able to successfully sell products at events, but it has taken a lot of effort and work to get to that point. For most of us, stick to the memberships.
- Make a list of what you need. Check it twice.
- Put your table together beforehand and get others' opinions.
- Give height so that it is visually interesting.
- The eye automatically goes from left to right, so put something of importance on the left (the PSK).
To book us for your next event or to teach a class, email Dory at firstname.lastname@example.org